Author Archive

A Franchisor Guide to Marketing Strategy

As franchisor’s and franchise marketers look to more opportunities in the wake of increased economic instability, the quest to find a secure

A Guide to Using Social Media in the Health Industry

With more than 1 in 3 people using social media to look for information on healthcare, it is more important than ever

A How To Guide For Collecting Consumer Product Reviews

A common strategy regarding boosting consumer PR for a brand ahead of a product launch is to offer the product for reviews

Top Tips on B2B PR: What Not To Do

Since B2B PR is all about promoting a correct and forthright image for a company, it is often as much about what