Even though it feels like it has been around forever, Pinterest was only launched back in March 2010, and its third anniversary is approaching fast. In the short three years it has been live Pinterest has made a name for itself as a unique social media network, especially one that business owners, advertisers and marketers should be paying attention to. At the latest count, the website has almost reached the fifty million registered users milestone, and it’s quite safe to say that it will keep on growing in years to come and cement itself as one of the major social networks out there.
As was mentioned before, Pinterest can be quite advantageous when it comes to marketing, mainly due to the way visual presentation is focused on. But what exactly can business owners and marketers do in order to make better use of Pinterest and actually boost their number of sales? To answer that question, here is a look at five different strategies you can use in order to stand out from your competition.
Make Use of Only Original Content
In this day and age, there is no longer any point to spinning content and releasing content that feels cheap; it just doesn’t slide anymore, especially when it comes to those viewing it. If you take a look at all of the successful brands that are being marketed on Pinterest, such as Zara, Tesco and Topman, you’ll notice that each and every company has developed unique content that is associated with their brand. In other words, they have distinguished themselves via their uniqueness. In addition to that, each one of the afore-mentioned brands provides more than just the possibility to make purchases; many of them actually contain information that can be useful to the customers, further improving their standing amongst them.
Always Prioritize Quality Over Quantity
While it may be tempting to dish out dozens of pins a day, such a practice isn’t subjected to logic. In other words, having more pins doesn’t guarantee you any kind of success. Your content needs to be carefully selected, not to mention that it has to be visually captivating, inspiring people to re-pin it and share it with their friends.
If you’d like some examples for how to do it right, take a look at the Pinterest pages belonging to HubSpot, the Perfect Palette or Real Simple; there aren’t a whole lot of pins, but each one of them radiates with vibrant colors and creativity that are simply irresistible.
Stay in Touch with Your Customers and Community
You cannot forget that after all, you are using a social network, which means that the whole purpose of it is to allow people to easily communicate with you. The more you interact with your target audience and involve yourself in your communities, the more you will find that people are spreading the word about you, improving your popularity, at least amongst the users in your niche. For example, you can take a look at the Whole Foods Market or the Travel Channel, both of which actively participate in various communities, respectively teaching about food and inspiring the will to travel and explore the world.
Give your Brand a Personality
The whole idea of having your own brand is to have something that stands out from the rest of the products out there, and that can hardly be achieved without a visual design which gives your brand a certain personality. The images and colors you use in your visual elements should reflect the types of emotions you are looking to inspire into people.
For instance, the people running The Beauty Department have divided their Pinterest page into various sections, each one dedicated to a certain aspect of beauty care. As another example you could use Apartment Therapy, which uses pins in order to describe easy DIY steps you can use in order to redecorate your apartment.
Rekindle your Competitive Spirit
Competitions are always a great way to rally people around you and provide your brand with some exposure. The competition has to be simple enough for people to be able to participate on it online through Pinterest, not to mention that there actually needs to be a noteworthy prize. For instance, Honda ran a contest where they challenged people to take a 24-hour break from the site in order to take something from their board and actually build it in real life, giving each one of those who undertook the challenge $500 to help them out.